How Omni Scaled Web3 Growth Campaigns with Domino

“We moved from 48-hour review delays and endless community complaints to instant task validation and 7,000+ engaged users — all thanks to Domino.”

— Franklin Uka, Growth Marketing Manager at Omni

Introduction

When Omni, a leading Web3 marketing agency, faced bottlenecks in scaling their client activations, they turned to Domino. Their results speak for themselves: a campaign that grew to over 7,000 active participants, automated validation across dozens of quest types, and a sharp drop in community complaints.

I’m Vincze, Customer Success Manager at Domino. I sat down with Franklin Uka from Omni to hear how our platform transformed their workflow.

The Challenge

Omni runs growth campaigns for top Web3 projects, from Phantom Galaxies to Seascape. But with success came scale — and friction.

“Before Domino, we relied on manual screenshot reviews to verify user engagement,” Franklin said. “It was slow, error-prone, and impossible to scale past 3,000 users.”

Community sentiment suffered. People waited days for feedback. Some cheated the system with fake or reused screenshots, which led to disputes and mistrust.

“At one point, we had to manually cross-check two users submitting the same image. It wasted hours, and morale dropped.”

The Domino Solution

Domino’s API-first approach changed everything. Omni plugged Domino into their stack to verify user actions across Telegram, Discord, Favor, and onchain tasks.

“We connected Favor’s API to Zealy using Domino. Now, users who verify profiles or invite others instantly receive XP. No screenshots. No delays,” Franklin shared.

When Omni launched Favor’s campaign — their second-largest ever — the team saw:

• 7,000+ participants
• Near-zero disputes
• Instant XP distribution

“We scaled with confidence. People knew right away if their task passed. That alone kept community sentiment high.”

Time Saved

Before Domino, reviewing 40,000 claims manually would’ve taken 20–30 hours/month and at least two reviewers. Now:

“We don’t need reviewers anymore. Domino’s automated verification handles everything.”

“Mistakes are down. Accuracy is up.”

Better Campaigns, Happier Clients

Omni’s clients benefit too. Previously, clients had to trust screenshot claims. Now they get real-time data and proof:

“Clients now see live XP data and actual badge completions from the Favor backend. No more guessing.”

Stronger Processes

Domino also improved Omni’s internal flow. The typical campaign setup now includes:

1. Omni drafts the quest plan.
2. Domino reviews tasks and suggests improvements.
3. Tasks are approved by the client.
4. Domino integrates and automates validation.

“This back-and-forth is quick and helpful. It’s not just tech — it’s a partnership.”

Looking Ahead

Franklin envisions Domino embedded in every campaign.

“For us, Zealy equals quality engagement. And Domino is essential for that. It’s part of our default toolkit now.”

Final Word

What would Franklin say to other teams?

“If you care about genuine community engagement, use Domino.”

“It prevents churn, keeps the leaderboard fair, and saves time.”

“We’ve even had projects cut campaigns short due to negative community sentiment — Domino helps you avoid that entirely.”

Feedback for Us

“Please improve the documentation. For smaller teams, video tutorials per action would make a huge difference.”

Conclusion

Omni didn’t just improve their campaigns. They scaled them. They built trust with users. They saved hours every week. All with one switch: Domino.

Thinking of launching a quest campaign that won’t break your team or lose your users? Let’s talk.