How Altcoin Edge Raised 500K USD Using Automated Community Quests

Altcoin Edge, a crypto marketing agency, raised 500K in their latest presale for Crypto Casino by implementing automated community quests through Domino. The agency, which manages communities for 3-6 projects simultaneously, discovered that automating reward distribution streamlined their community engagement process.

From YouTube to Full-Service Crypto Agency

"We started as a YouTube channel," says Robin van den Heuvel, co-founder of Altcoin Edge. "Our content was known for being very down to earth, no bullshit content. That really resonated with a specific group in crypto that were interested in ICOs."

The agency evolved when a VC noticed their vibrant community and suggested they help other projects with community building. Today, Altcoin Edge offers comprehensive services including social media management, community growth, and influencer management.

The Challenge: Natural Community Engagement

Altcoin Edge faced a common problem in crypto community management: getting users to engage naturally rather than just completing tasks for rewards.

"We were looking for automation," Robin explains. "What I like is to encourage people to do things they are already doing in their natural behavior instead of forcing them to use something just to complete something."

Before Domino, the team relied on basic questing platforms that required users to manually claim rewards for every action. This created friction, especially on mobile: "Imagine you're on Twitter and you remember that task - do you really want to go from Twitter to another platform just to claim points?"

The Solution: Seamless Automation

Domino solved this by automatically tracking and rewarding user actions across platforms. When community members tweet with specific hashtags or engage in Discord, they receive points without having to claim them manually.

"The Discord integrations work 100% of the time. If people put in a reaction on announcements, they automatically receive Zealy XP without having to claim anything," explains Bjorn van den Heuvel, who handles technical implementation at Altcoin Edge.

The team leverages several key features:

• Automatic tweet creation and scheduling that posts directly to Zealy
• The ability to manually adjust XP in Zealy when needed for special circumstances
• Automation of quests across Discord, Twitter, and Telegram that sync with Zealy
• Flexible reward structures that can be customized based on different user actions and engagement levels

Looking Ahead: Telegram Integration

As the crypto market evolves, Altcoin Edge sees Telegram becoming increasingly important. Robin believes that "Telegram is going to have more presence during the bull market this time for sure."

The team is particularly excited about Domino's expanding Telegram capabilities, as they see potential for deeper integration with mini-apps and more sophisticated engagement tracking.

The Bottom Line

For agencies managing multiple crypto communities, automation is key to scaling efficiently. Domino has helped Altcoin Edge streamline their community management while making participation more natural and rewarding for users.