How ENSO Saved 200,000 Real Users From 80% Fake Traffic With Domino

How ENSO Saved 200,000 Real Users From 80% Fake Traffic With Domino

“We banned 150,000 sybils. Four people complained. Those four were the sybils.”

— Niko Petrov, Head of Community, ENSO

200,000 Real Users. One Reviewer.

Before Domino, ENSO ran a Speedrun campaign on Zealy.

Goal: grow the community before TGE.

Reality: 80 % of sign-ups were fake.

Leonie Plappert, Head of Marketing, gives the numbers.

“We jumped from 22 k to 260 k Twitter followers.

Discord went from 20 k to 130 k.

But we also saw 200 k new wallets.

Rough math showed 70 % were sybils.”

One reviewer, Niko, tried to keep up. He pulled in five moderators. They quit after one hour.

“Human review was impossible. We needed another way.”

The Switch to Domino

Leonie asked Zealy for help. Zealy pointed to Domino. Two months later the campaign still runs. One reviewer still handles it.

“Domino does the work of ten people.

I just check the exceptions.” — Niko

What Domino Automates

“The AI tweet filter worked.

Users hated it at first.

Then they wrote better tweets.

Complaints turned into quality.” — Niko

The Ban Hammer

Domino found eight fresh spam domains. Vincze ran a reverse ban.

“One domain had the word ‘civil’ in it.

We banned every account tied to it.

Clean-up took minutes, not days.” — Vincze

One Table, One Decision

Each week Vincze sends a CSV.

Columns: email, domain, ban reason.

Niko posts the numbers in Discord.

The real users cheer.

“They love seeing the fake accounts go.

It shows the team cares.” — Niko

Next: Ambassador Program

TGE is weeks away. ENSO will close the Zealy campaign.

They plan an in-house ambassador program.

Domino will track points passively inside Discord.

“Zealy is great for reach.

Discord is better for retention.

Domino works in both places.” — Leonie

Final Numbers

• 150,000 sybil bans
• 200,000 verified users kept
• 30 million organic tweet impressions
• 1 reviewer, 0 extra hires

“Without Domino we would have quit the campaign.

With Domino we shipped on time.” — Leonie

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